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Course Code:SBM
Course Name:Strategic Brand Management
Description:This course provides a comprehensive insight into strategic brand management to kick-start or consolidate your knowledge of the course as we reveal to the candidate the trending role plays by strategic brand management in taking the brand equity of the company into a new height through sequential steps which add value to the brand and ultimately position the brand strongly in the mind of the customers.
This program will cover:
• Strategic Brand Positioning
• Brand Marketing (Bridging the yelling- gap between planning and implementation)
• Brand Performance
• Brand Value
• Brand equity management model
• Co-branding (Product Bundling)
• Brand awareness and its importance
• Brand Architecture and its advantages
• Brand Essence (Brand differentiating attributes)
• Understanding brand identity its impact on an organization
• Building a brand through event marketing
• Reasons for brand failures
• Brand personality traits
• Brand & Idea failure
• Brand basic and advanced SWOT Analysis
• Individual marketing and its impact in today’s business environment.
• Cost plus pricing
• Promotional mix
• Benefit of CRM and how it can boost business
• Affinity marketing and it benefit to marketer
• BTL &ATL marketing
• Penetration marketing
• Channel conflicts
• By product &pricing

Start Date:07/08/2019
Duration:4 days
Cost of Training:₦180,000.00